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The Lake County Tourism Panel is looking for a marketing/community outreach assistant who will be an AmeriCorps VISTA volunteer. Downtown Colorado, Inc.(DCI) is administering the position.

The Tourism Panel is looking for an assistant to help market the thin-air charms of Lake County. Courtesy photo.

The new position will focus on connecting with local businesses in sharing information for tourism promotion. As well, the assistant will help educate local businesses and leadership on the value of tourism in the economy, help build long-term partnerships with tourism ambassadors at Lake County’s two Visitor Centers, and track visitor data.

“Despite the pandemic, in 2020 the Tourism Panel saw a 56 percent increase in traffic to, its best year ever,” said Lake County Tourism Panel Chair Becky Edwards.

“Yet our research tells us the pandemic affected local businesses and attractions unevenly,” she continued. “The new assistant will give us the resources to understand and respond to local business needs more quickly. The AmeriCorps VISTA volunteer program enables us to do so at a lower cost and be good stewards of visitors’ tax dollars.”

Required skills for the assistant include experience with developing social media and marketing content.

AmeriCorps VISTA program benefits generally include a bi-weekly living allowance of $514, an end-of-service award of up to $6,095, loan forbearance on federal loans, an AmeriCorps VISTA Healthcare Allowance, and 10 days’ personal and sick leave. The DCI VISTA Program also offers monthly rental assistance directly to the volunteer’s landlord of $333 per month, professional development and more.

Details and application information can be found at

Local residents are encouraged to apply through the AmeriCorps VISTA portal.

About the Lake County Tourism Panel

The panel is an all-volunteer board created by law to administer the 2 percent lodging tax that Lake County collects from full-time lodging properties and short-term home rentals. The panel markets Leadville and Twin Lakes to visitors through, @VisitLeadville social media channels, public relations, advertising, local visitor centers, and more. Learn about the Panel’s work at