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Starting at 7:00 p.m. on October 28, SOIL Sangre de Cristo will host their virtual “Speaker Series” with guest Heidi Anderson of

Logo Courtesy SOIL Sangre de Cristo

Local regenerative food systems are a powerful antidote to the environmental, health, food security, and food sovereignty challenges of our time.

Many Americans, including those of us in this region, highly value local food. Yet, many local producers often struggle with marketing, sales angst, and sometimes wasted product.  Marketing can feel disjointed from sales results.

Functional Marketing addresses these problems. It helps transform producer anxiety into confidence and peace of mind by helping producers attract sales from the less than 50 percent of Americans who highly value local food but tend to purchase conventionally instead.

SOIL says that it invites readers to join to learn the principles and perspectives of functional marketing.

This event will be simultaneously translated into Spanish via the same Zoom link. Those who are interested in participating are asked to RSVP here to receive the Zoom link.

Heidi Anderson will be the featured speaker for the Oct. 28 speaker series. Image courtesy of SOIL Sangre de Cristo. Image courtesy of SOIL Sangre de Cristo.

SOIL Sangre de Cristo supports farmers, ranchers and other food producers in our region with zero percent interest loans.  Since the founding, SOIL Sangre de Cristo has loaned $20,000 to three farms and ranches in our region to support the local food economy and strengthen its resilience

SOIL Sangre de Cristo was recently awarded a Chaffee Common Ground Grant Award for its ground-breaking work.

The next round of loan applications will be accepted in December 2021. Members of the community become investors by building the revolving loan fund to support this effort. Farmers and food producers can join SOIL for $25 annually. General memberships start at $250 per person and up, they include a vote on loan distributions.

The mission of SOIL Sangre de Cristo is to unite the communities of South-Central Colorado through direct support for local farmers, ranchers and food producers, improving food security, improvement in soil carbon and health for all residents.