CDOT tackling the 100 Deadliest Days of Summer one safe ride at a time, announcing $10 Uber ride credits available statewide for the holiday weekend
As the summer of fun kicks off this weekend, there is a chilling truth looming. The next 100 days are the deadliest days of summer. This period between Memorial Day and Labor Day historically sees a spike in impaired driving crashes and fatalities — one that the Colorado Department of Transportation (CDOT) says it hopes to curb.
In 2022, there were 79 impaired driving fatalities during June, July, and August. This year, to combat impaired driving and this devastating summer trend, CDOT and Uber are joining forces to provide Uber ride credits statewide as a safe and sober alternative.
This partnership is part of $500,000 that Uber pledged toward impaired-driving prevention efforts in five states with high drunk-driving fatality numbers according to NHTSA data, including Colorado.
As part of the investment, the five states will receive funding to put towards locally available, free and discounted rides and other impaired-driving-focused initiatives. The $10 ride credits are available statewide, valid while supplies last and can be redeemed using the code “CDOT23” in the Uber app from May 25 at 5:00 p.m. through May 30 at 11:59 p.m. To apply for the credit directly to the Uber app from a mobile device, click here.
“This season is labeled the 100 Deadliest Days of Summer for a reason,” said Colorado State Patrol (CSP) Chief Col. Matthew C. Packard. “We see firsthand the life-altering effects that impaired driving can cause and the regret these drivers experience. Make a plan before the celebration begins. These fatalities are entirely preventable, and we urge every motorist and passenger on our roads this summer to take their safety seriously.”
The Heat is On
On May 16, CDOT, CSP and local law enforcement agencies began The Heat Is On Memorial Day DUI enforcement, asking drivers to prioritize safety as they enjoy the warmer weather. The summer season will include five additional The Heat Is On DUI enforcement periods through Labor Day.
CDOT also began the May Mobilization seat belt enforcement period on May 15 as part of its “Click It or Ticket” campaign. As the most extensive seat belt enforcement period of the year, it stands as a resolute reminder to buckle up and stay safe on the road.
“Impaired driving impacts too many lives, and yet is 100 percent avoidable,” said Uber Senior Manager of Public Affairs Harry Hartfield. “Independent studies prove that Uber has a direct role in reducing drunk driving fatalities across the country and we’re proud to work alongside the Colorado Department of Transportation this Memorial Day to help provide a safe alternative and support their efforts to prevent impaired driving.”
Recent Comments